In order to advertise on Facebook, you need an ad account, and these days ad accounts must be created within a Facebook Business Manager account.
In most cases you’ll want to own your own ad account and provide access to anyone who needs it. Business Manager allows you to give various permissions to people internally and externally and it means you’ll always be able to see what campaigns are running and how they’re going. In other words – it’s completely transparent. It also allows you to have full control over the ad account financials.
Alternatively, you may wish to have an ad account created and managed by an external representative. Keep in mind, though, that if someone sets up an ad account on your behalf within their business manager, they will forever own that account.
Get started – set up your Facebook Business Manager Account
Once you’ve set up your business manager, it’s time to set up your ad account.
Go to Business Settings and select Ad Accounts on the left.
Click ‘Add’ and ‘Create a New Ad Account’. From there, follow the steps and assign permissions to your team.
Don’t forget to add a reliable billing source (e.g. credit card) to the account. Avoid adding a card or payment source that is likely to bounce when Facebook charges it as this essentially puts a black mark against your account and will impact the success of your ads long term.
If you have an agency or external presence managing your ads, you just need to provide them with the ad account ID number so they can request access.
To find the ad account ID number, look underneath the ad account name under ‘Details’ on the same screen you created the account in.
Once the request to access has been submitted, you should see a notification asking you to approve the request. Approve it, and you’re done!
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