sparro designs

The Social Season team were engaged to work with Sparro Designs on the launch of their designer handbag range ($450-$650 AUD price range).

The target audience was busy women who take everything with them from the gym, to the office and everywhere in-between.

Our team worked closely with Sparro founder, Amie Fitt, and brand manager, Belinda Wall (Brand Amplified) on this campaign, taking pre-defined content pillars and brand themes, and turning them into a social media strategy that helped grow a relevant, engaged following for the brand, while also generating sales. We combined organic strategies with paid social funnels to achieve this.