In our blog, we discuss all things digital marketing, online advertising, and current and up-to-date tips and tricks on how to get the most out of your online platforms.
With the cost of hosting a wedding or milestone event skyrocketing and customers being choosier than ever about their vendors, making sure your venue stands out online and generates a consistent stream of high-quality, ready-to-book enquiries, is essential. Check out our complete framework for the marketing mix that goes into making your event space or wedding venue not just the talk of the town online, and a bankable revenue channel offline.
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Unless you’re Taylor Swift, selling out events early in campaigns is more competitive than ever. People are still going to events, they’re just having to be more particular about which ones they go to. That’s why getting your marketing strategy right from the get-go is so important.
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With the state of the current economy, the need to optimise marketing channels for maximum return is more important than ever, and this couldn’t be more true for businesses in the events and visitor economies that rely on consumers’ discretionary spending. One strategy that’s a game-changer for businesses looking to optimise their marketing funnels and find hidden profits is to look to data-driven marketing and the strategies its insights reveal.
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Email automation is one of the most powerful digital marketing tools available to businesses. It’s relatively affordable and highly profitable when done right, yet many let it go by the wayside. If you’re not using email marketing, and especially if you’re not automating and personalising your email flows, you’re leaving money on the table.
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It’s Melbourne Cup week and love it or hate it, it signals the unofficial kick-off to party season, and event venues are in a race to secure coveted Christmas bookings and beyond. But with budgets and margins being tighter than ever, how can you ensure your venue stands out and attracts the right clientele while remaining profitable?
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If you’re an event promoter or organiser, chances are you’re well aware of ticket sale patterns and the challenges current trends present. While we can’t change market forces, here are some savvy social media marketing strategies we like to use for our clients that can drive a sense of urgency and sell more tickets earlier in the campaign.
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Let's face it. Unless you're a huge hallmark event (hello Australian Open) with a glowing reputation and demand to match, you're going to need to put a little bit of work into building up your brand and engaging with your target audience in order to sell tickets or generate calendar bookings. Read on for our top five strategies to drive bookings now and well into the future.
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Email marketing is one of the most powerful tools for promoting your event and driving ticket sales. By building a list of interested and engaged individuals, you can reach them directly with event updates, ticket promotions, and other information.
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Securing press coverage for your event can be a powerful tool for increasing visibility, driving ticket sales, and building credibility for your event. By gaining coverage in local, regional, or national media outlets, you can reach new audiences, create buzz, and establish your event as a must-attend event. Here we explore the benefits of PR for your event and provide tips and best practices for securing press coverage.
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People buy from people they know, like and trust. And so it's no surprise really that the power of influencer marketing has grown to a point where it is one of the most influential and powerful channels for marketing brands and growing communities. By partnering with popular social media influencers and personalities, event organizers can tap into their large and engaged audiences, increase visibility and reach, and ultimately drive ticket sales and attendance.
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Understanding your numbers and measuring the success of your event promotion campaign is crucial for maximizing return on investment (ROI) and making informed decisions for future events.
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Promoting an event can be costly, but when approached strategically there are many event marketing activities that can be used to maximize impact and drive ticket sales without breaking the bank. Here we’ll explore some of our top cost-effective strategies for promoting your event and provide tips and best practices for implementing them in your event promotion strategy.
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The ticket sales industry has long been plagued by scalping and scams, with unscrupulous individuals taking advantage of high demand for popular events to sell counterfeit or overpriced tickets to unsuspecting buyers. In recent years, however, the emergence of Web 3.0 technologies such as blockchain and smart contracts has opened up new possibilities for addressing these issues and creating a more secure and transparent ticketing system.
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Want to know the five core pillars we focus on at Social Season to continuously drive more ticket sales and calendar bookings for our clients using our innovative social media marketing framework? Read on.
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Did you know that the ticketing or booking agency and software you choose for your event or experience can play a huge part in making or breaking your ticket sales? One of the things we find with so many of our event and tourism experience clients is that this is so often an afterthought when really it should be part of the discussion much earlier on in the piece.
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The eCommerce industry has substantially accelerated the pace of growth for many businesses of all shapes and sizes. Google Shopping Ads have now become one of the number 1 tools for businesses looking to sell products, services, and experiences online, helping them reach their target market more effectively and make sales more profitably. Find in this article how brands are using Google Shopping Ads to scale to 7 figures and beyond.
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If you’re a newbie to the digital marketing world or a pro, keeping in the know is a top priority! Unfortunately, as busy professionals, we have limited time to dedicate to scouring the internet for information and news - our inboxes, however, are a great place to get quick and easy updates from some of the most reputable marketers in the industry.
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Whether you're a DIY-er for life when it comes to advertising your business or you're just taking care of things until you're in a position to outsource your digital ads to an expert team, if you're looking to level up your Facebook ads game for your business, here are our top picks of the best ad minds in the biz.
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In the post-pandemic world, working remotely is more common than ever. Social media marketers, small business owners and creatives have been forced out of the office and into their homes to work. This means the game has changed, and tweaks to content-creation strategies have been made to fit the WFH lifestyle.
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You may have heard of User-generated content, also known as UGC, but what exactly is it?
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It's 2022, and social media is (as always) forever growing, expanding and updating. So, how do you keep up with these changes and ensure your audience is still engaging with you? We've researched and given you the best tips to boost your Instagram engagement in 2022!
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