Case study
Strawberry Fields Festival
Music festival, ecom ticket sales
How we generated 33.92x return on ad spend in ticket sales for this festival, selling it out in record time and at record capacity.
Summary
- Sold out event in record time and at record capacity with 33.92x return on ad spend
- Total of 9500 tickets sold out, three months before the event took place and with budget to spare
The Challenge
We were challenged with the goal of selling out the event faster and at a higher capacity than in previous years, and being a once-yearly event there was a huge amount of risk riding on its success. The account had previously been managed by an agency who'd run campaigns via their internal accounts so we had to create a new account with no access to old campaigns, data, or positive currency between the ad account and the platform itself.
Additionally, the event's demographic naturally skews towards a younger audience of ticket buyers- with older audiences taking longer to purchase. Event organisers wanted sales evenly spread across age groups, ensuring long-term event-goers would be able to secure tickets, and ensuring event longevity for years to come.
The Plan
Strawberry Fields festival approached us six months out from their event saying they wanted to sell it out earlier than in previous years, and with a higher capacity of 9500 people.
The Solution
We knew that strategic targeting and a carefully crafted funnel would be crucial to achieving the client’s goals for a sell out at record pace.
We utilised multiple ‘social proof’ campaigns strategically targeted at the festival’s dedicated & loyal audience, placing media spend behind content that encouraged user engagement to build up strong retargeting audiences.
We understood the importance of connecting directly with fans of the artists featured on the festival line up and co-ordinated access to their pages and communities for greater impact.
We also branched outside of Facebook ads and incorporated Google Search & Youtube ads into the mix.
The Results
Sold out event in record time and at record capacity of 9500 tickets, a full 2.5 months in advance of the event date.
33.92 x Return on Ad Spend
Ad budget left over to drive awareness and loyalty through campaigns focusing on communicating the event’s “why” including their sustainability practices, community focus, and inclusive culture.
Achieved an even balance of sales across ticket buyer demographics, ensuring long-term customers were included and the festival’s culture and longevity was upheld.
the company we keep : EXPLORE OUR CASE STUDIES
"Highly recommend working with Social Season! They're a fantastic digital marketing company to work with! Both Erin & Ashlea are highly skilled professional experts in their craft."
Eli Chamravi, Wild Thing Music Group
"The Social Season team have been instrumental in Sparro Designs early success. We couldn't be happier with our partnership, nor is there anyone else we'd choose to work with. This committed team are performance driven, insights lead and solutions focused ALWAYS! They are fabulous humans to work with, creative and 100% dedicated to continued learning in this forever evolving space. ✨"
Amie Fitt, Sparro Designs
"Highly efficient, informed, creative and agile, my experience with Social Season has been nothing but a positive one. The agency's acute grasp of the fast moving social media landscape is second to none, and when coupled with an always savvy, creative spirit, makes for a force to be reckoned with. In an industry crowded with mediocre players, these guys bring an insight-based approach to strategic social projects and ongoing retainers. Of particular value to my clients has been Social Season's Road to Results plans - a comprehensive initial audit of each client's state of play across key strengths, weaknesses, opportunities, recommendations and more."
Belinda Wall, Brand Amplified
"Social Season are the most impressive agency I've worked with in many years; Erin and Ash consistently exceed expectations, over deliver and think laterally to meet their client's needs. I couldn't recommend them more highly and will continue to work with them!"
Alex Tempany, Alex Tempany Jewelry
"The Social Season team are second to none when it comes to their depth of knowledge in the digital marketing space, and in their dedication to their client's success. They are truely a priceless asset for any business wanting to grow!"
Matilda Barrie, Studio-Barrie
"An incredibly impressive business with a friendly and efficient team of social media experts. Social Season creates completely tailored and effective Social Media Marketing campaigns and deliver an unmatched knowledge of the fast moving Social Media landscape. I couldn't recommend them more highly."
Tina Orr, Director Hatching Communications
"Highly recommend working with Social Season! They're a fantastic digital marketing company to work with! Both Erin & Ashlea are highly skilled professional experts in their craft."
Eli Chamravi, Wild Thing Music Group
"An incredibly impressive business with a friendly and efficient team of social media experts. Social Season creates completely tailored and effective Social Media Marketing campaigns and deliver an unmatched knowledge of the fast moving Social Media landscape. I couldn't recommend them more highly."
Tina Orr, Director Hatching Communications
"The Social Season team are second to none when it comes to their depth of knowledge in the digital marketing space, and in their dedication to their client's success. They are truely a priceless asset for any business wanting to grow!"
Matilda Barrie, Studio-Barrie
"Social Season are the most impressive agency I've worked with in many years; Erin and Ash consistently exceed expectations, over deliver and think laterally to meet their client's needs. I couldn't recommend them more highly and will continue to work with them!"
Alex Tempany, Alex Tempany Jewelry
"Highly efficient, informed, creative and agile, my experience with Social Season has been nothing but a positive one. The agency's acute grasp of the fast moving social media landscape is second to none, and when coupled with an always savvy, creative spirit, makes for a force to be reckoned with. In an industry crowded with mediocre players, these guys bring an insight-based approach to strategic social projects and ongoing retainers. Of particular value to my clients has been Social Season's Road to Results plans - a comprehensive initial audit of each client's state of play across key strengths, weaknesses, opportunities, recommendations and more."
Belinda Wall, Brand Amplified
"The Social Season team have been instrumental in Sparro Designs early success. We couldn't be happier with our partnership, nor is there anyone else we'd choose to work with. This committed team are performance driven, insights lead and solutions focused ALWAYS! They are fabulous humans to work with, creative and 100% dedicated to continued learning in this forever evolving space. ✨"
Amie Fitt, Sparro Designs
"Highly recommend working with Social Season! They're a fantastic digital marketing company to work with! Both Erin & Ashlea are highly skilled professional experts in their craft."
Eli Chamravi, Wild Thing Music Group