We plan and run the Meta ads, email and social that sell tickets for event organisers across Australia. Every campaign is built around your on-sale dates and how your audience actually buys, with a strategy session each month so you always know what's coming next.
Most clients start with a Digital Growth Plan. We take a look under the hood of your ticket sales, ads, email and social, map your current state, future state and the gap in the middle, then build the plan to close it.
From there, we run campaigns for single events and tours, or stay on as your marketing team across the year, so each event builds on the last and nothing falls through the cracks.
Before Social Season, we spent 15 years inside Melbourne's live music scene, programming and marketing venues like the Corner Hotel, Northcote Social Club and 170 Russell, and working on Falls Music & Arts Festival and Groovin the Moo. We know how much rides on an on-sale, because we've been the ones watching the numbers come in.
Today we work with festivals, touring companies, venues, galleries and community events, from first-year events to ones that have sold out for decades.
Our love of social media and digital marketing is underpinned by the incredible wealth of data and insights it affords us, and how those insights can inform campaigns as we're running them for even better results.
We take campaign data, combine it with real world trends and consumer insights (such as ticket buying or travel booking patterns globally), and use those insights as creative performance marketers to design and implement cutting-edge digital campaign strategy.
Our team is here to help guide you through your data and analytics to make sense of what’s going on in your digital marketing and how it all relates back to your business position and goals, so that together we can make the most informed decisions around your best next steps to ensure you are profitable and hitting your targets.
We make sure you own all your digital assets and we help you set them up (or optimise them) to best practice and digitally secure standards, because after all, if you're investing in your business and campaigns, and trusting us to manage them, so we steadfastly believe you should have full visibility, transparency, and ownership over the data and assets should we ever part ways.
There’s no smoke and mirrors here, just real data in accounts you have full access to.
We're usually too busy promoting our clients to focus on our own publicity (classic plumber with the leaky pipes, situation), but when we do get the chance, we occasionally pop the links in here for a quick *pat self on the back* moment.
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