We’re Here to Help You Grow!

we're experts in data-driven social media marketing that converts!

We’re digital marketing experts specialising in paid & organic social media marketing across the fashion, live music, events & ticketing, travel and lifestyle industries.

We take traditional marketing and communication methods, adapt them to the ever-changing online world & build advanced social media campaigns that convert!

Wondering if Facebook Ads are Right for You?

have you ever found yourself thinking…

"We’ve dabbled in running Facebook ads ourselves but we’re no experts and we know there’s a lot more we could be doing"
"My business is going well, I have existing customers and I know there's a market for what I have to offer.

I'm now ready to scale my business!"

"The old way of doing things just doesn't cut it anymore. We want to know that we're reaching our target audience and making the smartest use of our marketing budget"
If You Answered Yes…

you’re in the right place!

We are Social Season: a data-driven social media marketing & creative team based out of Melbourne, Australia. 

Led by Erin Lyall and Ashlea O’Loughlin, we bring 15 years combined experience in social media and digital marketing, publicity, and digital advertising across a number of industries including events, live music & ticketing; brands & fashion ecommerce; and travel & lifestyle.

We understand how each piece of the puzzle fits together when it comes to promoting brands and driving sales online.

We’re experts in developing and managing paid and organic social media strategies and campaigns.

Our approach is to take traditional marketing and communication methods, apply them to the ever-changing online world, and use ongoing data analysis strategies to inform our work, adapt when needed, to consistently drive real results for our clients.

Here at Social Season we have a simple and clearly defined goal – help our clients generate more revenue through strategic, smart digital marketing strategies and tactics that work together, not in isolation.

Getting Down to Business!

this is what we do...

Here at Social Season we value our clients above all else. We understand the challenges of building something from scratch and running your own race, and we take the opportunity to be a part of your team very seriously. That’s why before we start on any new campaign we take the time to understand your unique concerns and business objectives in order to build considered strategies with both your short and long-term goals in mind. We never gamble with your trust, or with our reputation. Getting you results is as important to us as it is to you so if we believe we can help bring value to your business, we will. If we feel we can’t, we’ll tell you and suggest alternative options.

...and this is how we do it

Tried, tested and validated! Our process is growth focused & driven at the core by increasing real Return On Ad Spend (ROAS) for our clients.

We take the time to understand your unique concerns & business objectives, identify opportunities in line with your goals and through a process of rigorous analysis & testing develop an ideal client snapshot of the core audiences you should be targeting.

We utilise the principles of traditional marketing funnels to establish the path to conversion in our Facebook and Instagram advertising strategies. We target your ideal customer and serve them compelling content, driving awareness at the top of the funnel, nurturing throughout the middle & converting at the bottom.

The conversation doesn’t stop once a sale has gone through! We want each of your customers to be a friend and champion for life. Through considered, ongoing content strategies we encourage engagement, promoting two-way communication and maintaining a dialogue between you and your customer base to keep them coming back for more. 

Verticals, niches, industries…

our specialties

Live Music, Events & Ticketing

Our team boasts over 15 years combined experience in live music & event marketing, event management and programming. We understand the trajectory of an event campaign, from announce through to the big day, and our expertise lies in identifying how best to build and capitalise on momentum at each point in the process.

Brands & eCommerce

We help brands and online store operators cut through the clutter and directly connect with their current & future customers. Our experience in eCommerce extends across active wear, sporting goods, hair care, luxury fashion accessories, local wine distributors, plus more.

Unique Travel Experiences

Travel is in our blood, and we're passionate about connecting people with unforgettable experiences. We work with tour & travel operators offering unique experiences all over the world to help fill their booking calendars and deliver truly memorable moments to eager wanderlusters.

Venues & Event Spaces

With over 15 years combined experience in event marketing, programming & management we have a deep-rooted understanding of the unique challenges faced by event spaces & venues. Our team partners with venues to seek out and deliver a stream of quality potential hirers to ensure your calendars are always booked.


what people say about us

Let’s get together!

get in touch

If you’re serious about using digital marketing to generate more leads, sales, and conversions for your business, and you think we could be a good fit, get in touch with us today. Fill in the form & let us know your business goals, and one of our team will be in touch with you shortly.

Alternatively feel free to send us an email directly at hello@socialseason.com.au