• Sold out many tour dates with profitable return on ad spend
• Extra budget allocated to ad campaigns throughout promotional period due to ticket sales success and attributable results to our campaigns 

Due to being allocated additional budget throughout each campaign (having proven results with initial budgets), we had to rework the campaign strategy and budget several times throughout the campaign, which arguably could have been even more effective had we had full budget available to us early on. 

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We planned to utilise our signature tour and event social media advertising strategy, which has been developed and refined over more than a decade, for all tours. 

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We used our signature tour and event advertising strategy for all tours, and adapted the budget and strategy as needed. 

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All tours were highly successful with strong return on ad spends across the board. 

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