Social Season is an award-winning strategic social media and digital marketing and consulting agency specialising in building and optimising digital marketing systems for increased revenue and brand growth.
Established in 2018, Social Season's award-winning team is led by directors Erin Lyall and Ashlea O'Loughlin, who together have over 30 years experience driving profitable business outcomes across a range of community-minded industries, including events, hospitality, wedding, tourism, education, government, lifestyle, and music and entertainment.
We help businesses, brands, and government entities to build and leverage communities online and offline through:
- Setting clear goals and build an action-based digital strategy that plugs gaps, optimises existing systems, and outlines next steps to meet those targets both short and long term
- Setting up lead generation and nurture systems to increase business enquiries and conversions
- Setting up and managing strategic multi-layered online advertising campaigns to drive ecommerce and other conversion-based outcomes
- Managing social media and content marketing channels
- Optimising online CRM, eCommerce, ticketing, and booking systems for improved customer communication and conversion
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Our love of social media and digital marketing is underpinned by the incredible wealth of data and insights it affords us, and how those insights can inform campaigns as we're running them for even better results.
We take campaign data, combine it with real world trends and consumer insights (such as ticket buying or travel booking patterns globally), and use those insights as creative performance marketers to design and implement cutting-edge digital campaign strategy.
Our team is here to help guide you through your data and analytics to make sense of what’s going on in your digital marketing and how it all relates back to your business position and goals, so that together we can make the most informed decisions around your best next steps to ensure you are profitable and hitting your targets.
We make sure you own all your digital assets and we help you set them up (or optimise them) to best practice and digitally secure standards, because after all, if you're investing in your business and campaigns, and trusting us to manage them, so we steadfastly believe you should have full visibility, transparency, and ownership over the data and assets should we ever part ways.
There’s no smoke and mirrors here, just real data in accounts you have full access to.
We're usually too busy promoting our clients to focus on our own publicity (classic plumber with the leaky pipes, situation), but when we do get the chance, we occasionally pop the links in here for a quick *pat self on the back* moment.
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