Digital marketing putting events, venues, and tourism businesses on the map.

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What we

do

Social Season is an award-winning strategic social media and digital marketing and consulting agency specialising in building and optimising digital marketing systems for increased revenue and brand growth.

Established in 2018, Social Season's award-winning team is led by directors Erin Lyall and Ashlea O'Loughlin, who together have over 30 years experience driving profitable business outcomes across a range of community-minded industries, including events, hospitality, wedding, tourism, education, government, lifestyle, and music and entertainment.

We help businesses, brands, and government entities to build and leverage communities online and offline through:

- Setting clear goals and build an action-based digital strategy that plugs gaps, optimises existing systems, and outlines next steps to meet those targets both short and long term

- Setting up lead generation and nurture systems to increase business enquiries and conversions

- Setting up and managing strategic multi-layered online advertising campaigns to drive ecommerce and other conversion-based outcomes

- Managing social media and content marketing channels

- Optimising online CRM, eCommerce, ticketing, and booking systems for improved customer communication and conversion

the company we keep

We’re proud to have worked on projects, campaigns, and as long-term partners, for a huge variety of incredible brands and businesses, including:

Ready to partner with an award-winning strategic team and take your results to the next level?

Let's chat! 

work with us

No smoke and mirrors.
JUST AWARD-WINNING, data-DRIVEN STRATEGIES TO GET YOUR BUSINESS IN FRONT OF THE RIGHT PEOPLE WHEN IT COUNTS

Our love of social media and digital marketing is underpinned by the incredible wealth of data and insights it affords us, and how those insights can inform campaigns as we're running them for even better results.

We take campaign data, combine it with real world trends and consumer insights (such as ticket buying or travel booking patterns globally), and use those insights as creative performance marketers to design and implement cutting-edge digital campaign strategy.

Our team is here to help guide you through your data and analytics to make sense of what’s going on in your digital marketing and how it all relates back to your business position and goals, so that together we can make the most informed decisions around your best next steps to ensure you are profitable and hitting your targets.

We make sure you own all your digital assets and we help you set them up (or optimise them) to best practice and digitally secure standards, because after all, if you're investing in your business and campaigns, and trusting us to manage them, so we steadfastly believe you should have full visibility, transparency, and ownership over the data and assets should we ever part ways.

There’s no smoke and mirrors here, just real data in accounts you have full access to.

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AS FEATURED IN

We're usually too busy promoting our clients to focus on our own publicity (classic plumber with the leaky pipes, situation), but when we do get the chance, we occasionally pop the links in here for a quick *pat self on the back* moment.

"Highly recommend working with Social Season! They're a fantastic digital marketing company to work with! Both Erin & Ashlea are highly skilled professional experts in their craft."

Eli Chamravi, Wild Thing Music Group

"The Social Season team have been instrumental in Sparro Designs early success. We couldn't be happier with our partnership, nor is there anyone else we'd choose to work with. This committed team are performance driven, insights lead and solutions focused ALWAYS! They are fabulous humans to work with, creative and 100% dedicated to continued learning in this forever evolving space. ✨"

Amie Fitt, Sparro Designs

"Highly efficient, informed, creative and agile, my experience with Social Season has been nothing but a positive one. The agency's acute grasp of the fast moving social media landscape is second to none, and when coupled with an always savvy, creative spirit, makes for a force to be reckoned with. In an industry crowded with mediocre players, these guys bring an insight-based approach to strategic social projects and ongoing retainers. Of particular value to my clients has been Social Season's Road to Results plans - a comprehensive initial audit of each client's state of play across key strengths, weaknesses, opportunities, recommendations and more."

Belinda Wall, Brand Amplified

"Social Season are the most impressive agency I've worked with in many years; Erin and Ash consistently exceed expectations, over deliver and think laterally to meet their client's needs. I couldn't recommend them more highly and will continue to work with them!"

Alex Tempany, Alex Tempany Jewelry

"The Social Season team are second to none when it comes to their depth of knowledge in the digital marketing space, and in their dedication to their client's success. They are truely a priceless asset for any business wanting to grow!"

Matilda Barrie, Studio-Barrie

"An incredibly impressive business with a friendly and efficient team of social media experts. Social Season creates completely tailored and effective Social Media Marketing campaigns and deliver an unmatched knowledge of the fast moving Social Media landscape. I couldn't recommend them more highly."

Tina Orr, Director Hatching Communications

"Highly recommend working with Social Season! They're a fantastic digital marketing company to work with! Both Erin & Ashlea are highly skilled professional experts in their craft."

Eli Chamravi, Wild Thing Music Group

"An incredibly impressive business with a friendly and efficient team of social media experts. Social Season creates completely tailored and effective Social Media Marketing campaigns and deliver an unmatched knowledge of the fast moving Social Media landscape. I couldn't recommend them more highly."

Tina Orr, Director Hatching Communications

"The Social Season team are second to none when it comes to their depth of knowledge in the digital marketing space, and in their dedication to their client's success. They are truely a priceless asset for any business wanting to grow!"

Matilda Barrie, Studio-Barrie

"Social Season are the most impressive agency I've worked with in many years; Erin and Ash consistently exceed expectations, over deliver and think laterally to meet their client's needs. I couldn't recommend them more highly and will continue to work with them!"

Alex Tempany, Alex Tempany Jewelry

"Highly efficient, informed, creative and agile, my experience with Social Season has been nothing but a positive one. The agency's acute grasp of the fast moving social media landscape is second to none, and when coupled with an always savvy, creative spirit, makes for a force to be reckoned with. In an industry crowded with mediocre players, these guys bring an insight-based approach to strategic social projects and ongoing retainers. Of particular value to my clients has been Social Season's Road to Results plans - a comprehensive initial audit of each client's state of play across key strengths, weaknesses, opportunities, recommendations and more."

Belinda Wall, Brand Amplified

"The Social Season team have been instrumental in Sparro Designs early success. We couldn't be happier with our partnership, nor is there anyone else we'd choose to work with. This committed team are performance driven, insights lead and solutions focused ALWAYS! They are fabulous humans to work with, creative and 100% dedicated to continued learning in this forever evolving space. ✨"

Amie Fitt, Sparro Designs

"Highly recommend working with Social Season! They're a fantastic digital marketing company to work with! Both Erin & Ashlea are highly skilled professional experts in their craft."

Eli Chamravi, Wild Thing Music Group

Our blog

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